Build Stronger Brands. Deliver Bigger Growth.
Strategy • Execution • Capability
A strategic partner for consumer-led businesses—bringing strategic clarity, executional firepower, and developing scalable commercial capabilities.
Trusted by global manufacturers, retailers, SMEs and high-growth start-ups to understand their market opportunities, create effective growth strategies, and build brand equity & long-term capability.
What We Do
At Cowan & Associates, we help consumer-led businesses unlock meaningful growth by aligning strategy, brand, and execution. From market entry to team enablement, we work across every lever of commercial performance—ensuring your brand is not only better positioned, but better equipped to scale.
We partner with you to define clear, commercially grounded strategies that unlock growth—whether that’s identifying market whitespace, brand repositioning, or route-to-market innovation.
Executional Firepower
We embed with leadership teams to deliver tailored, commercially sound solutions that move the needle. Whether filling a leadership gap or accelerating execution, we get it done—actionable strategy, not theoretical decks.
We build strategic & operational capability of your commercial teams—from senior leadership coaching, to hands-on marketing training, to assessing the effectiveness of your brand, team, and ways of working; we provide the toolkit to strengthen your business as it scales.
I’m looking for…
“Cowan & Associates uniquely combines market expertise and operational experience, with the strategic rigour you’d expect from a top-tier consulting firm”
- CEO of Top 10 FMCG Company
Consumer & Retail Expertise
We have deep domain expertise in all consumer-related industry sectors, and in both direct to consumer (D2C) and business-to-business (B2B) models, as well as the B2B services & the technology that drives them.
Apparel & Footwear
Consumer Durables
Consumer Healthcare OTC
E-commerce & D2C
Food & Beverage (CPG)
Grocery & Convenience
Home & Garden
Hospitality, Leisure, Tourism
Household & Personal Care
Luxury & Premium Goods
Speciality Retail
Sports, Fitness, Entertainment
Brand Clarity ™
Confused brands don’t grow — crystal clear ones do.
Our Brand Clarity™ process gets everyone in your organisation aligned around one mission, one message, and one direction.
Through targeted brand audits and capability assessments, real-world insights, and through bespoke Brand Clarity™ workshops, we strengthen your brand from the inside out — uniting teams, sharpening your story, and building the credibility that drives real, lasting growth.
Ready to align your teams with what’s at the core of your brand? Let’s get to work.
Join Our Team
Collaborate with forward-thinking professionals, tackle complex challenges, and help deliver transformative strategies. Take the next step in your career and become part of a team that values innovation, integrity, and real-world impact.