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Our Brand Distillery workshops brings founders’ ideas to life

What is a Brand Distillery?

A one-day masterclass workshop for any food or beverage company that wants to build a leadership brand.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Dream it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Build it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Style it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

There are 7 phases to our NPD PhaseGate ™ process, with client engagement & alignment at each stage.

Brand Distillery NPD PhaseGate™ Process

Every new product development, whether it’s a CPG or a digital product or service goes through our proprietary NPD PhaseGate ™ Process, ensuring each NPD project is managed to the same exacting standards and rigour, on time, and within budget.

Digital illustration of a light bulb surrounded by glowing particles and a network of lines, symbolizing innovation and ideas.

1. Discovery

Identification of opportunities and the generation of ideas.

Person writing notes and graphs on paper at a desk in an office setting, surrounded by sticky notes and a laptop.

2. Scoping

Assessment of the feasibility and potential of the best ideas.

Business meeting with a group of people in a conference room, one person presenting data on a large screen with a line graph and statistics.

3. Business Case

Develop & document a tailored business case for the project.

Conveyor belt with brown bottles in a factory

4. Development

Create a prototype / MVP of the product and prepare for launch.

Person wearing a virtual reality headset in a store aisle with blurred shelves.

5. Testing & Validation

Validate the product with target consumers and fine-tune MVP based on feedback.

People in line at a tech event with colorful digital screens

6. Launch

Introduce the product to market and execute strategic plan.

A side profile of a person with a digital circuit pattern overlaid on their face, symbolizing artificial intelligence or technology integration, with blurred digital data in the background.

7. Post-Launch Review

Monitor performance and gather insights for future improvements.

Areas covered in our Brand Distillery Workshop >

  • We go beyond knowledge of who you target & actual customers really are, and provide deep insights into who each segment is, what they are looking for, why they buy, and wh they don’t come back to your brand.

  • Our brand strategy experts deep dive into your brand to discover the difference between what your brand stands for and its real purpose is. (What is the main problem you are solving?)

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  • Where your brand essence, positioning, values, and storytelling create relevance.

  • CREATING A KILLER VALUE PROPOSITION

    (What is your brand promise, and is it clearly evident in your products and services?)

  • No brand is an island. Discover your ideal route to market and create an unassailable RTM that maximises your salience, visibility and availability.

    • Building Your Tribe

    • Brand Activations

    • Advertising

    • Digital Marketing

    • Sampling (Liquid on Lips)

    • etc

Questions About Our Workshops?

If you’re not sure which of our workshops is right for you, or if you have some questions before deciding, then feel free to drop us a line by clicking this link: