Execution Solutions
From strategy to results: We embed with your team to get things done.
Ideas are easy. Strategy is important. Execution is everything. At Cowan & Associates, we don’t just create effective strategies on paper—we help you deliver it. Whether you need interim leadership, fractional firepower, or structured programme delivery, we bring deep experience and hands-on support to drive outcomes, not just outputs. Our executional services are built for ambitious organisations that want smart, senior help with real traction.
We are your strategic growth partners.
“Cowan brings an abundance of knowledge, energy and insight to every assignment and holds an enviable ability to cut through the superfluous and get to the heart of the task at hand. ”
- Managing Director of Talon Ireland
COWAN & ASSOCIATES
Fractional Leadership
Senior firepower. Without the full-time overhead.
Bring in a seasoned CEO or CMO to lead key business functions, drive transformation, or accelerate performance—fractionally. Our fractional leaders embed within your business, aligning with your vision and taking ownership of results. Ideal for scale-ups, turnarounds, or businesses in transition.
Typical engagements include:
Go-to-market leadership
Brand and marketing overhaul
Commercial function rebuild
Founder succession or support
MICHAEL H. COWAN
Interim Management
Keep momentum. Avoid disruption.
When a key executive exits or has an extended absence—or when growth outpaces your current team—interim leadership keeps your business moving forward.
Michael is a highly experienced interim leader who has seamlessly step into chief executive and senior commercial leadership roles with immediate impact, executing strategic and operating plans, maintaining business continuity and building capability.
Ideal for:
Leadership transitions
Post-acquisition integration
Restructuring or reorganisation
Maternity/parental leave coverage
Michael H Cowan Experienced Interim Business Leader
GROWTH ACCELERATORS
With global headwinds comes revenue & profit uncertainty.
Against a backdrop of inflation, shifting consumer demand, tariff-induced trade disruptions, and geopolitical tensions, we help FMCG businesses cut through complexity.. We partner with leadership teams to unlock bottlenecks, sharpen positioning, and accelerate commercial results. These are bespoke, time-bound engagements where we act as both coach and operator—developing sprints, testing assumptions, and pushing through growth barriers.
Our Growth Accelerators focuses on:
Go-to-Market vs Route-to-Market clarity
Commercial Model & Portfolio Mix optimisation
Strategic Pricing review and Brand Positioning realignment
Fast-track Demand Generation (‘The Other Orchard’ approach)
Retailer CTA and Field Sales Performance Management
Ways of Working review and reengineering (including AI Integration)
There Are Many Paths to Growth. We Help Clients Plot Them All.
Join our live programmes:
PROGRAMME & PROJECT DELIVERY
Complex Initiatives. Delivered with Confidence.
From digital transformation rollouts to rebrands and global launches, we lead cross-functional initiatives that require rigour, governance, and momentum. Our delivery leaders work across departments to make sure deadlines are met, risks are managed, and results are achieved.
What we bring:
Structured project governance
Stakeholder alignment
Budget and timeline accountability
Embedded delivery leadership
Our Values
Innovation & Adaptability
We think faster and more accurately than the market for optimal results.
Integrity & Transparency
Great projects come to us first because we are open-minded & trustworthy.
Collaboration & Support
We work relentlessly with our clients to put strategy into action, effectively.
EXECUTION SOLUTIONS
CLIENT SUCCESS STORIES
We are proud of our track record and client satisfaction scores.
Managing for value, achieving annual operating plan targets, and winning industry awards and accolades is what our clients rely on us for. Our clients’ success is our motivating force.
“Michael worked for FindlaterGrants in an interm capacity. I was very impressed with his level of professionalism, commitment and enthusiasm. So much so that we offered him a full time role! Sadly he declined. I therefore strongly recommend Michael.”
- Managing Director of Findlater Grants (now Findlater & Co.)
