Independent Brand Diagnostics & Advisory for FMCG and Retail
Written analysis, judgment, and advisory for consumer & retail leadership teams, founders, and private equity on the strategic choices that decide what a brand is worth—and how to realise that value.
STRATEGIC ADVISORY — DUBLIN
Next year’s plan is exposed if it rests on inherited brand assumptions and internal KPIs alone. Brand Clarity™ adds pattern recognition and judgment from 900+ consumer brands to determine the right strategic path to take.
SERVICESWe give brand owners and their leadership teams clarity on which strategic paths remain open, before a decision.
Before your brand strategy is locked into next year's annual operating plan, we recommend a full brand diagnostic and a Brand Clarity™ workshop to confirm your brand is on the right trajectory.
01
Brand Diagnostics
A written verdict on where your brand is heading, built on your data and the market evidence. Delivered before next year's plan commits the budget, or ahead of a transaction.
02
Brand Clarity™
A facilitated in-house workshop with your full leadership team, worked against the diagnostic evidence. The team leaves committed to one strategic path and clear on what to stop funding.
03
Advisory
Retained advice that carries the chosen path into the operating plan and stays with the business through execution. Where the gap is leadership capacity, we provide interim executive cover.
BRAND REPORTSDeep-dive analyses of brands at a decisive moment in their lifecycle.
Each report examines what drove an FMCG, Food & Beverage, or Retail brand to failure, pivot, or liquidity event — and, where the brand survives, what strategic paths are still available. The reports offer brand owners and investors an external benchmark for their own brands' trajectories.
FORENSIC REPORTKing Bloom Cocktails — UK
King Bloom was early to UK ready-to-drink cocktails, launching in 2015. The report examines why being early to a category that boomed was not enough to keep the brand alive.
© 2026 — 5 min read
FORENSIC REPORTKP Nacho’s — Ireland
Created to give a joint-venture distributor innovation for a declining snacks portfolio, KP Nacho's went up against Doritos' near-monopoly in Ireland. The report traces how that origin shaped its failure.
© 2026 — 6 min read
OUTLOOK REPORTNix & Kix — UK
A crowd-backed soft drink challenger that ran out of road in 2025 and survived through a pre-pack. The report traces the failure and tests what the new owners can still build.
© 2026 — 5 min read
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Independent of the outcome
We are not part of an agency, PE fund, or consultancy group—and therefore impartial. We take no fee from anyone other than the client.
Specialists disclosed
Where a mandate needs specialist capability, the team is named before work begins. Nothing is subcontracted without the client knowing who is doing the work.
HOW WE WORKIntegrity is part of the service.
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Principal-led throughout
Every mandate is led by a principal from the first call to the final recommendation.
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Verdict stated (even if it hurts)
Where the finding is that the asset will not carry the plan, we say so in writing.
BRAND CLARITY BRIEFINGSDiscover what determines a brand’s success or failure.
Short, sharp reads on how consumer brands grow, stall, and exit, and what the pattern says about where the value sits.
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