BRAND & COMMERCIAL ADVISORY
Bridging Capital with Capability across FMCG / CPG
Independent brand diagnostics and commercial advisory for PE-backed portfolios and their sponsors. Distribution-led growth and brand equity-led growth do not exit at the same multiple. We establish which one a business is actually running on, and move it before the window closes.
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16
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Consumer goods companies advised since inception
Categories of deep domain expertise across FMCG/CPG, Food & Beverage
Executive interim mandates completed in situ
Exclusive mandates only. Once the strategic path is agreed, a C&A partner can follow the decision to execute, in situ, as interim CEO, executive director, or strategic advisor. ADVISORY
Advisory begins where the diagnostic ends.
A Brand Diagnostic names the path. Advisory is what happens next.
Cowan & Associates provides strategic advisory for FMCG and Food & Beverage companies to sharpen commercial strategy, improve decision quality, and widen organisational bandwidth.
We exclusively work with PE-backed portfolios and their sponsors to turn a chosen path into an operating plan, and we work with the clients in situ while it is executed.
We also advise investors and capital allocators on the true potential and anticipated trajectory of their investment or acquisition target and the category it competes in.
BRAND CLARITY BRIEFINGS
Discover what really determines a brand’s success or failure.
Short, sharp reads on how consumer brands grow, stall, and exit, and what the pattern says about where the value sits.
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