Let’s talk about a pattern I’ve seen play out time and time again. It’s the silent killer of early-stage food and beverage startups—especially the ones built around a strong founder vision.

It's also the predominant reason why 93% of Food & Beverage startups eventually fail.

It goes something like this…

In 2024, the Fast-Moving Consumer Goods (FMCG) sector experienced notable shifts in consumer behavior within grocery retail and convenience shopping. These developments were influenced by economic pressures, technological advancements, and evolving lifestyle preferences. For FMCG marketing teams, understanding these trends is crucial for strategic planning and market positioning.