BRAND DISTILLERY

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BRAND DISTILLERY

Innovation Studio

Our Brand Distillery innovation studio is a centre of excellence for multinationals, small medium enterprises, and startups requiring NPD innovation to drive their business forward. Each business may have different needs for creating and launching a new product or service, but they all have the same objective in common: Growth.

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Internal Processes

Identify New Markets. Build Better Products. De-Risk Brand Stretch. Unlock Growth.

Our Brand Distillery innovation studio gives clients unparalleled resources to build & test growth opportunities. Through our 7-step NPD PhaseGate ™ process, we guide businesses through identifying market gaps, creating the right brand strategy, advising on product or service development from MVP to post-launch line extensions, to devising a comprehensive go-to-market strategy and execution plan.

Our expertise in product development ensures that solutions are not only innovative but also align with market demands and consumer preferences. By carefully assessing and managing brand stretch, we mitigate risks associated with diversifying into potentially counter-productive categories or product lines. This comprehensive approach enables businesses to capitalize on growth potential and enhance market positioning, whilst safeguarding their brand integrity and NPD cost management.

There are 7 phases to our NPD PhaseGate ™ process, with client engagement & alignment at each stage.

Brand Distillery NPD PhaseGate™ Process

Every new product development, whether it’s a CPG or a digital product or service goes through our proprietary NPD PhaseGate ™ Process, ensuring each NPD project is managed to the same exacting standards and rigour, on time, and within budget.

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1. Discovery

Identification of opportunities and the generation of ideas.

Person writing notes and graphs on paper at a desk in an office setting, surrounded by sticky notes and a laptop.

2. Scoping

Assessment of the feasibility and potential of the best ideas.

Business meeting with a group of people in a conference room, one person presenting data on a large screen with a line graph and statistics.

3. Business Case

Develop & document a tailored business case for the project.

Conveyor belt with brown bottles in a factory

4. Development

Create a prototype / MVP of the product and prepare for launch.

Person wearing a virtual reality headset in a store aisle with blurred shelves.

5. Testing & Validation

Validate the product with target consumers and fine-tune MVP based on feedback.

People in line at a tech event with colorful digital screens

6. Launch

Introduce the product to market and execute strategic plan.

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7. Post-Launch Review

Monitor performance and gather insights for future improvements.

BRAND DISTILLERY

An Extension of Your Innovation Team

Cowan & Associates’ Brand Distillery innovation studio helps businesses and entrepreneurs build leading-edge consumer products, services. Our Brand Distillery serves as an extension of your in-house NPD innovation team – offering a scalable, cost-efficient, and altogether better solution for all your innovation needs.

Scalable solution: A scalable team of experienced company builders with the flexibility needed to cover your peaks and lows. The perfect complement to your in-house tech team.

One point of contact: No more juggling between different agencies and consulting firms. With our Brand Distillery, all your innovation strategy, new product development, and business integration needs are met with a single, comprehensive offering.‍

Long-term commitment: Our dedication to long-term collaborations ensures that the impact we create lasts far beyond short-term business performance, and effectively lowers the risk of competence loss.
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Faster take-off: With a vast library of repeatable processes and actionable business plans that have been proven successful many times over, Brand Distillery allows for smoother onboarding and quicker take-off.

Build With Us

We look forward to working with you to bring the next great product or service to market.