Independent Brand Diagnostics & Advisory for FMCG and Retail
Written analysis, judgment, and advisory for FMCG / CPG leadership teams, founders, and private equity on the strategic choices that decide what a brand is worth—and how to realise that value.
STRATEGIC ADVISORY — DUBLIN
The pace of consumer and channel change has outrun most leadership teams’ ability to read their own brand performance clearly. Decisions get made on lagging data and confident opinion.
SERVICESEvery engagement starts with an independent read on the brand.
Most mandates begin with a diagnostic or a workshop and move into advisory once a path is chosen.
01
Brand Diagnostics
A written verdict on your brand, commissioned on your data and timed to the moment ownership puts its value in play.
02
Brand Clarity™ Workshop
An in-house working session with the full leadership team, set against the evidence. The team leaves committed to one path and clear on what to stop funding.
03
Advisory
Retained advice that carries the chosen path into the operating plan and stays in the business while it is executed. Interim executive roles where the business needs an operator.
BRAND DIAGNOSTICSThe factors driving your brand equity rarely show up in your KPI dashboard.
A Brand Diagnostic establishes what's creating brand equity and what's holding it back — then sets out which strategic choices are genuinely still available. We run three distinct diagnostic reports — the right one depends on where your brand sits in its lifecycle, and who's commissioning it.
BRAND INVESTMENT REPORTPre-Investment Diagnostic
Before capital is committed. It tests whether the brand supports the case being made for it, what the upside depends on, and what it costs to get there. Written for the investment decision, not a valuation.
BRAND OUTLOOK REPORTPost-Investment Diagnostic
After a change of ownership or other liquidity event. It sets out what the brand has to do to justify the price paid, the headwinds and tailwinds across the next five to seven years, and which exit routes remain open.
BRAND FORENSIC REPORTPost-Exit Diagnostic
A brand post-mortem, after the outcome is known. It's a full diagnostic read on the factors that caused the brand to fail or find an offramp — and the decisions that determined its fate.
BRAND CLARITY BRIEFINGSWhat really determines a brand’s success or failure.
Short, sharp reads on how consumer brands grow, stall, and exit, and what the pattern says about where the value sits.
Delivered directly to your inbox every Sunday.